Privacy Policy

1. Overview & Scope

Golf Aibo ("we," "us," or "our") operates the Golf Aibo mobile application and the website located at golfaibo.com (collectively, the "Service"). This Privacy Policy explains how we collect, use, store, and disclose information when you use our Service, and describes the rights and choices available to you.

By downloading, installing, or using Golf Aibo, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Service immediately.

This policy applies to all users of the Service, including users in the European Union, the State of California, and other jurisdictions with applicable privacy laws.

2. Information We Collect

2.1 Information You Provide Directly

• Account information: First name, last name, and email address when you create an account or sign in.
• Biomechanical profile data: Physical attributes you enter to personalise your swing analysis, such as height and weight. This data is used solely to calibrate our AI models for accuracy.
• Customer support communications: Messages, enquiries, or other content you send us when contacting support.

2.2 Content You Upload

• Golf swing videos: Video recordings you capture or upload from your device for analysis. These videos may contain your likeness and physical movements. Videos are processed by our AI pipeline and stored securely on your behalf.

2.3 Device & Usage Information

We may automatically collect limited technical information necessary to operate the Service:

• Device type and operating system version
• App version and crash/error logs
• IP address and general geographic location derived from IP address
• General usage patterns (screens visited, features used) — collected without linking to advertising identifiers

We do not use third-party analytics tools (e.g. Google Analytics, Firebase Analytics) or advertising SDKs.

2.4 Payment Information

Subscription payments are processed exclusively through Apple's App Store / StoreKit 2. We do not receive, store, or process your payment card details directly. See Section 8 for more details.

3. How We Use Your Information

We use the information we collect for the following purposes, each based on a lawful basis under applicable law:

• Providing the Service: Analysing your golf swing, generating AI-powered coaching feedback, and delivering personalised audio/visual reports. (Contract / Legitimate Interest)
• Account management: Creating and maintaining your account, authenticating your identity, and managing your subscription tier. (Contract)
• Improving our models: Improving the accuracy and quality of our biomechanical AI pipeline using aggregated or de-identified data. (Legitimate Interest)
• Transactional emails: Sending account-related messages such as welcome emails, analysis completion notifications, and subscription confirmations. (Contract / Legitimate Interest)
• Security & fraud prevention: Detecting, investigating, and preventing fraudulent transactions, abuse, security incidents, and other potentially illegal or harmful activities. (Legitimate Interest / Legal Obligation)
• Legal compliance: Meeting our obligations under applicable law and responding to lawful requests. (Legal Obligation)

We do not use your data for advertising, remarketing, or sell it to third parties.

4. Sharing & Disclosure

We do not sell, rent, or trade your personal information. We share data only in the following limited circumstances:

4.1 Infrastructure & Service Providers

We engage trusted vendors to operate our infrastructure. These processors act only on our documented instructions and are contractually bound to protect your data:

• Cloud storage: Cloudflare R2 — video and audio file storage
• Serverless functions: Vercel — API and web hosting
• Job queue: Upstash Redis — asynchronous task management
• AI compute: GPU processing providers — running the biomechanical pipeline
• Email delivery: Transactional email provider — sending account emails

4.2 Apple / App Store

In-app subscription data is handled by Apple under their own Privacy Policy. We receive only anonymised purchase receipts necessary to validate subscription status.

4.3 Legal Requirements

We may disclose information if required by law, court order, or government authority, or when necessary to protect the safety of our users or enforce our Terms of Service.

4.4 Business Transfers

If Golf Aibo is acquired, merged, or its assets transferred, your data may be part of that transaction. We will notify users via email or prominent in-app notice and provide choices where required by law.

5. AI & Biomechanical Analysis

Golf Aibo uses artificial intelligence, computer vision, and biomechanical analysis technologies to process golf swing videos uploaded by users.

Uploaded videos are analysed to generate golf swing insights, motion measurements, biomechanical metrics, and personalised coaching recommendations. These analyses may include detection and measurement of body movements, posture, swing mechanics, and other performance-related characteristics.

Where AI-generated outputs are derived from your video data, this processing is carried out on the basis of contract performance and, where applicable, your explicit consent.

6. Data Retention

We retain your data only as long as necessary to provide the Service and fulfil the purposes described in this policy:

• Account data (name, email, biomechanical profile): Retained for the duration of your account and deleted within 30 days of account deletion.
• Swing videos and analysis results: Retained for the duration of your active subscription plus 90 days, then permanently deleted unless you request earlier removal.
• Technical logs: Retained for up to 90 days for debugging and security purposes.

You may request deletion of your data at any time by contacting us at support@golfaibo.com.

7. Security

We implement industry-standard technical and organisational measures to protect your information, including:

• Encryption of data in transit (TLS 1.2+) and at rest
• Access controls limiting data access to authorised personnel only
• Regular security reviews of our infrastructure

If you believe your account has been compromised, contact us immediately at support@golfaibo.com.

8. Email Communications

We send two categories of email:

• Transactional emails: Account creation, email verification, swing analysis ready notifications, subscription receipts, and password resets. These are required to operate the Service and cannot be opted out of while you maintain an account.
• Product updates: Occasional emails about new features or improvements. You may unsubscribe at any time using the unsubscribe link at the bottom of any such email, or by contacting us at support@golfaibo.com.

We do not send marketing or promotional emails for third-party products or services.

9. Payments & Subscriptions

Golf Aibo offers subscription plans processed through the Apple App Store using StoreKit 2. All billing, payment card handling, and financial transactions are managed by Apple Inc. under their Privacy Policy and Terms of Service.

We receive from Apple only a validated receipt confirming your subscription tier and status. We do not store or process your credit card or other payment details.

Subscription management, cancellation, and refund requests must be handled through your Apple ID settings or the App Store, in accordance with Apple's policies.

10. Children's Privacy (COPPA)

Golf Aibo is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 years of age.

If we become aware that personal information has been collected from a child under 13 without verifiable parental consent, we will take prompt steps to delete that information from our systems.

If you are a parent or guardian and believe that your child under 13 has provided personal information through our Services, please contact us immediately at support@golfaibo.com and we will work with you to address it.

11. Your Rights — EU / GDPR

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you are protected under the General Data Protection Regulation (GDPR) and have the following rights regarding your personal data:

• Right of Access: Obtain a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to certain legal exceptions.
• Right to Restriction of Processing: Request that we restrict processing of your data in certain circumstances.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests.
• Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time without affecting prior processing.

Legal Bases for Processing

We rely on the following lawful bases under GDPR Article 6:

• Contract (Art. 6(1)(b)): Processing necessary to provide the Service you have requested.
• Legitimate Interests (Art. 6(1)(f)): Operating and improving our Service, fraud prevention, and security.
• Legal Obligation (Art. 6(1)(c)): Compliance with applicable laws.
• Consent (Art. 6(1)(a)): For optional data uses where we have obtained your explicit consent.

Data Controller

Golf Aibo acts as the data controller for personal data processed through the Service. For GDPR enquiries, contact us at support@golfaibo.com.

Right to Lodge a Complaint

You have the right to lodge a complaint with your local data protection authority. In the EU, you may find your relevant authority at edpb.europa.eu.

To exercise your GDPR rights, contact us at support@golfaibo.com. We will respond within 30 days.

11. Your Rights — California (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information.

Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers (name, email address)
• Physical characteristics (height, weight)
• Audio/visual data (golf swing videos)
• Internet or other electronic network activity information (app usage logs)

Your California Rights

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected, the sources, the purposes, and the third parties with whom we share it.
• Right to Delete: Request deletion of personal information we have collected, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioural advertising. No opt-out mechanism is required because we do not engage in these activities.
• Right to Limit Use of Sensitive Personal Information: You may request that we limit use of sensitive personal information (such as biometric-adjacent data) to only what is necessary to provide the Service.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

How to Submit a Request

Submit a verifiable consumer request by emailing support@golfaibo.com with the subject line "California Privacy Request." We will verify your identity and respond within 45 days, with one possible 45-day extension if necessary.

Authorised Agent

You may designate an authorised agent to make a request on your behalf. We will require written proof of authorisation and may verify your identity directly.

12. California Online Privacy Protection Act (CalOPPA)

CalOPPA requires operators of commercial websites and online services that collect personally identifiable information from California consumers to conspicuously post a privacy policy. In compliance with CalOPPA:

• Users may visit our Service anonymously where technically feasible.
• A link to this Privacy Policy is accessible from our homepage and from within the Golf Aibo application.
• Our Privacy Policy link includes the word "Privacy" and is clearly visible.
• We will notify users of material changes to this Privacy Policy by updating the "Last Updated" date at the top of this page and, where appropriate, via in-app notification or email.

Do Not Track

Our Service does not respond to Do Not Track (DNT) browser signals because we do not engage in cross-site tracking. We do not track users across third-party websites.

13. International Data Transfers

Golf Aibo is operated in the United States. If you are accessing our Service from outside the United States — including from the European Economic Area — your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

For transfers from the EEA to countries not recognised by the European Commission as providing an adequate level of data protection, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission (GDPR Art. 46(2)(c)), or other lawful transfer mechanisms.

By using the Service, you acknowledge that your information may be transferred to our facilities and to those third parties described in this Privacy Policy.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Send a notification to your registered email address (for significant changes)
• Display a notice within the Golf Aibo application

Your continued use of the Service after the effective date of the updated Privacy Policy constitutes your acceptance of the changes. If you do not agree to the updated policy, please discontinue use and contact us to delete your account.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out: